Why hire a designer?
Updated: Feb 16
First, I'll answer your question with a question: Why blend in when you can stand out?
One of the many benefits of hiring a designer is that they know what's going to get you seen and remembered, whilst showing off your amazing brand through its visual identity. Designers know their stuff, it's why they do what they do.
So what can a designer solve for you?
Designers save you a lot of time!
Freelance designers and design agencies work together with you to maximise your brand's potential, whilst saving you precious time. The time you save on DIY design work can be spent doing what you love: thinking up new ideas for your business, experimenting with new products, or having a well-deserved rest (because, let's be honest, when you're running your own business more often than not rest isn't at the top of the to-do list)! Designers work day-in and day-out in this field of work, so they instinctively know what's on-trend and how to keep your designs fresh and up-to-date - say goodbye to doing your own design trend research and learning how to use complex digital design software!
Designers have creative vision!
You've sat down to get those 'bottom of the to-do list' jobs done and you need to make a poster, a flyer, and some killer social media content to shout about your products, services or event, but you have no idea where to begin. Perhaps you've even got as far as opening Canva to see what you can create, and the page just doesn't come together the way that you planned. This is exactly the moment that designers were made for! Digital designers navigate these challenges for you, using their knowledge and specialist software, and present you with a design of dreams at the end of the process. Next time you hit a creative wall, take a moment to think about how a designer could help save you the hassle and stress. Top tip: oftentimes, designers can offer you a discount when you buy a bundle of designs at once too. If you're ordering a number of designs together or becoming a regular client, don't be afraid to ask what discount the designer may be able to offer you. The worst they can say is no!
Designers LOVE to design!
Who'd have thought it, designers loving design? We really do love it. When we're designing, we're in our element. So if the thought of designing your product packaging, annual report, or infographic makes you groan, remember that designers really enjoy those tasks. Their passion for design speaks through the designs that they create. Pass the 'design baton' to someone who really wants to take it and feel the weight lifted from your shoulders.
Have you ever hired a designer before? What problems have they solved for you?